A multi-location automotive dealership network serving Colorado and Wyoming with comprehensive vehicle sales and service.
Executive Summary
Rocky Mountain Auto Group successfully transitioned from traditional automotive services to becoming the region's leading EV-ready dealer network, achieving a 78% service retention rate and $1.8M in new annual revenue through ChargeUpTalent's comprehensive Upskilling Bootcamp program.
The Challenge
A growing dealership network was losing profitable service business as customers bought EVs but took them elsewhere for maintenance.
Rocky Mountain Auto Group operates 8 dealership locations across Colorado and Wyoming, serving both traditional and electric vehicle customers. As EV sales accelerated in 2024, the company found itself in a difficult position: customers were buying EVs from their showrooms but taking them elsewhere for service.
Key Business Pressures
- Increasing EV sales but declining service revenue
- Customer complaints about lack of EV expertise
- Competitor advantage in comprehensive EV services
- Manufacturer pressure for EV certification compliance
"We had invested millions in EV inventory, but we were losing the most profitable part of the business – service and maintenance. Our technicians were excellent with traditional vehicles, but they lacked the confidence and certification to work on high-voltage EV systems."
The Solution
A targeted 6-week Upskilling Bootcamp designed to transform existing technicians into EV specialists without operational disruption.
Rather than hiring entirely new technicians, Rocky Mountain Auto Group partnered with ChargeUpTalent to upskill their existing workforce through a customized Upskilling Bootcamp program specifically designed for their multi-location operation.
💼 Workforce Retention
Preserve institutional knowledge while adding new capabilities
💰 Cost Efficiency
Train existing team rather than expensive new hires
🚀 Rapid Deployment
6-week program vs. months of recruiting and onboarding
🔋 EV Systems Training
Comprehensive education on battery systems, electric drivetrains, and regenerative braking for 40 technicians
🛡️ Safety Certification
High-voltage safety protocols and proper use of insulated tools with hands-on practice
🔧 Diagnostic Skills
Advanced scan tools and software for EV troubleshooting and maintenance procedures
👥 Customer Service
Training on EV customer education and building confidence in service capabilities
Implementation
A strategically phased 6-week program that maximized learning while maintaining service capacity across all locations.
The implementation required careful coordination across 8 locations to ensure continuous service availability while training technicians in cohorts. ChargeUpTalent designed a rotating schedule that allowed each location to maintain operational capacity.
Foundation Training
EV fundamentals, safety protocols, and basic system understanding
Hands-On Practice
Real vehicle diagnostics, maintenance procedures, and tool familiarization
Certification & Integration
Final assessments, certification, and integration with existing workflows
ChargeUpTalent's approach was brilliant. They didn't disrupt our operations – they enhanced them. By the end of 6 weeks, we had a completely transformed service capability.
Results & Impact
The transformation was immediate and measurable, turning a service liability into a competitive advantage.
Within 6 months of program completion, Rocky Mountain Auto Group had not only retained their EV service customers but attracted new ones, establishing themselves as the region's most trusted EV service provider.
EV customers now staying for service needs
Annual service revenue from EV customers
Customer satisfaction with EV services
Faster EV diagnostics and repairs
100% Team Retention
All trained technicians remained with the company
Market Leadership
Regional leader in comprehensive EV services
120% Profit Margin
Increase on EV service work
🎓 Advanced Training
Senior technicians received advanced EV diagnostics certification
👥 Customer Service
Staff training for EV-specific customer concerns and education
🔄 Ongoing Education
Continuous learning program to keep pace with new EV technologies
Long-Term Impact
Eighteen months later, the program's success has transformed Rocky Mountain Auto Group's market position and growth trajectory.
The success of the Upskilling Bootcamp has positioned Rocky Mountain Auto Group as the premier destination for EV services in the region, leading to expanded partnerships and new business opportunities.
🌟 Market Leadership
Became the regional leader in comprehensive EV services, capturing 45% market share
🤝 Partnership Growth
Secured exclusive service partnerships with 3 major fleet operators
📊 Revenue Diversification
EV services now represent 30% of total service revenue across the network
🎯 Future Plans
- Train additional technicians as EV sales continue to grow
- Expand EV service capabilities to include fleet maintenance
- Partner with ChargeUpTalent on apprenticeship programs for new hires
- Develop specialized EV service centers at key locations
The ChargeUpTalent program didn't just solve our immediate problem – it transformed our business model. We went from losing EV customers to being the destination they seek out. Our technicians are now our biggest advocates for the EV transition.